This new book, edited by François H. Courvoisier and Kalust Zorik, brings together the research and papers presented in 2022 and 2023 at the 26th and 27th Journées internationales du marketing horloger. It follows on from the other volumes in a collection designed to showcase the expertise of watchmaking companies and their partners.
The watchmaking industry is evolving and transforming, adapting its business models to meet the needs of new consumer behaviors. These include new collaborations between brands and partners, timepiece tuning, dual points of sale offering pre-owned watches alongside new ones, and “curator intermediaries” who strengthen the relationship between brands and customers. On the other hand, brands are increasingly having to adapt their business models to comply with environmental and legal constraints, in order to aim for sustainability and even timelessness.
The following personalities from the watchmaking world contributed to this book: Denis Asch, Thomas Baillod, Joël Grandjean, Brice Lechevalier Fabienne Lupo, Arnaud Nicolas, Gregory Pons, Amr Sindi and Kalust Zorik. It is available in bookshops and online from Éditions Loisirs et Pédagogie www.editionslep.ch.