28th International Watch Marketing Day: back to basics The Swiss watchmaking industry returned to its roots at the 28th edition of the Journées internationales du marketing horloger (JIMH), an event marking the opening of the 11th Biennale du patrimoine horloger at the Théâtre de L’heure bleue in La Chaux-de-Fonds, which attracted a large audience. This […]
This new book, edited by François H. Courvoisier and Kalust Zorik, brings together the research and papers presented in 2022 and 2023 at the 26th and 27th Journées internationales du marketing horloger. It follows on from the other volumes in a collection designed to showcase the expertise of watchmaking companies and their partners. The watchmaking […]