This new book, edited by François H. Courvoisier and Kalust Zorik, brings together the research and papers presented in 2022 and 2023 at the 26th and 27th Journées internationales du marketing horloger. It follows on from the other volumes in a collection designed to showcase the expertise of watchmaking companies and their partners. The watchmaking […]
Discover our latest publication in Revue Polytechnique! Download the three exclusive pages to find out more about current trends and strategies in watch marketing. Download here